Insitution Logos

I have researched different institution logos to inspire me for my own logo design:

Warner Bros is an American entertainment company. It is a conglomerate and owns a various number of subsidiaries such as new line cinema and DC Entertainment. There are many different variations of the logo depending on the genre of film, however, the main logo has the colour scheme of blue and gold. As illustrated above, for one of their horror films, the logo has been altered with the colour scheme of black and grey. This immediately sets off the tone and shows what type of film it is going to be.

Another institution well known for producing horror films is Universal which is an American film company. Their logo is of an image of Earth from space to suit it's name. Unlike Warner Bros, the logo remains the same in all their horror films.

In contrast to Warner Bros, Lionsgate only has one other variation of their logo specifically for horror films. The colour scheme is red and black which, as mentioned before, represent danger. They are a well known institution for producing the franchise Saw.

A production company which is dedicated to only horror films is Dark Castle Entertainment which is an American film company. The colours clearly show what genre of films that they produce.

I have decided that I want my company to produce not just films of the horror genre. Similar to Lionsgate, I will design a logo that suits all the genres, and then change the colour scheme to match our horror film. Therefore, I will design my logo based on the research that I have learnt about institution logos so far and apply it to my own design.

The different designs

As IMCM productions is a British film company, I have decided that the logo would include landmarks in London.

 Out of all three designs, I particularly liked the second one. I will continue to develop the second design and begin to add colours and animation to it.

The Process

First I designed the logo using Serif Draw.

After, I added in the background colours and details. This was meant to be the main logo for IMCM Productions. I chose the colour blue because it will appeal to both genders.

The main logo was then altered to match the horror genre for the main brief. The background colour was changed to red because the colour red is typical within a horror film.

The Final Design