The Hypodermic Needle theory is based on how the messages in the text are injected into the audience by the media. It shows the power and impact it can have on an audience. Therefore, the message within the media is almost like a drug which is being injected into the audience, hence the term 'needle'. This theory suggest that the media can be a dangerous means of communicating because the audience is powerless to resist.
Based on this theory, the main brief will not include any messages which can have a negative impact on the audience.
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